CBS News: As FDA approves new marketing for nicotine pouches, some doctors sound alarms

August 5, 2026

 

The U.S. Food and Drug Administration authorized marketing of four new flavored nicotine pouch products this week, bringing to 30 the number of such products the FDA has recently greenlit after considering the public health impact.

Tuesday's decision on pouches from the brand "on!" is the latest in a series of steps by the Trump administration aimed at boosting this fast-growing sector of the industry. Last week, the White House TikTok account posted a video showcasing the nicotine pouch brand ZYN that included Joint Chiefs Chairman Dan Caine saying the U.S. military consumes "a lot of nicotine."

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